Terms of Use

Effective Date: 25 September 2026 Last Updated: 25 September 2026

These Terms govern your use of the BTLR app and services (“BTLR”, “the Service”). By creating an account you agree to them. If you do not agree, do not use the Service.

1. What BTLR is

BTLR is a lifestyle personalisation platform. You record what you like; BTLR shares what you choose with venues, butlers and experiences so they can serve you better.

The Service includes:

• Preferences — your personal preference graph, built from what you tell us.
• Spaces — participating venues. Owners register a Space, place BTLR beacons, and configure touchpoints.
• Presence detection — Bluetooth beacons and geofences that recognise you at a Space.
• Butlers — individuals you can book for a session.
• SocialMatch — optional introductions to other guests at a venue.
• Tokens and gifts — promotional rewards described in §8.

We may change, add or remove features. Where a change materially reduces what you have paid for, we will tell you and you may cancel.

2. Eligibility

You must be at least 13 to use BTLR, and old enough to form a binding contract where you live.

If you are under the age of majority in your jurisdiction, you are treated as a minor: some features are restricted, and SocialMatch requires the verified approval of an adult guardian given through the app.

You must give accurate information and keep it current. Your date of birth cannot be changed once set, because age gating depends on it — contact support if it is wrong.

3. Your account

You are responsible for your account and anything done through it. Keep your credentials and PINs secret, and tell us promptly at Admin@btlr.vip if you suspect unauthorised use.

Alias profiles. You may create additional personas under one account, protected by a PIN. Aliases share your account’s email, country and date of birth. They are for separating contexts — not for impersonating anyone or evading a restriction, suspension or block.

An alias that goes unused for an extended period is deleted along with its preferences. We warn you first and you can keep it.

4. Subscriptions and payment

Personal subscriptions. BTLR offers free and paid tiers. Paid tiers renew automatically for the period you selected until cancelled.

Space subscriptions. Space owners subscribe per Space. A Space is only created once payment succeeds.

How billing works.

• Prices are shown in your local currency before you commit, and include applicable taxes where we are required to show them.
• Payment is taken by Stripe. Their terms apply to the payment itself.
• Upgrades take effect immediately and are charged pro rata. Downgrades take effect at the end of the current period.
• Renewals continue until you cancel. Cancel any time in the app; you keep access until the period you have paid for ends.
• Where you purchase through Apple, Apple’s billing terms and refund process apply and cancellation is managed in your Apple account settings.

Refunds. Statutory rights always apply. Beyond those, subscription fees are generally non-refundable for a period already begun. Butler bookings follow §6.

Non-payment. We may suspend paid features if a payment fails, after telling you.

5. Spaces (for venue owners)

If you register a Space, you additionally agree that:

• You are authorised to act for that venue.
• The details you provide — address, geofence, contact, tag — are accurate.
• You will use guest data only to serve that guest at your venue, in line with the permission they gave, and in compliance with data-protection law. You are a separate controller of any guest data you use for your own purposes.
• You will not attempt to identify a guest beyond what BTLR shares with you, or combine BTLR data with other sources to do so.
• Beacons supplied or allocated to you remain associated with your Space and are to be used only for it.
• You are responsible for your staff’s conduct in the Service.

We may suspend or remove a Space that breaches these Terms or puts guests at risk.

6. Butler bookings

Booking. You select a time, place and duration. A booking is confirmed once payment succeeds and a butler accepts. Long bookings may be covered by more than one butler in sequence; the chat and context carry across the handover.

Before the session. A confirmed butler can message you in advance. You can reply once the pre-session window opens, or earlier if the butler enables it. Until the session begins, a butler has access to that conversation only.

Cancellation. You may cancel up to the cancellation cut-off shown on the booking for a refund of the amounts indicated. After that cut-off the booking is generally non-refundable, because the butler’s time has been committed. If BTLR or the butler cancels, you are refunded in full.

Tips are voluntary, go to the butler, and are non-refundable.

Butlers are independent. They are not employees of BTLR unless we say so in writing. We vet and allocate them and we take conduct seriously, but we do not control every aspect of the service they provide. Report any problem to Admin@btlr.vip.

Conduct. Treat butlers with respect. Harassment, discrimination, threats or demands outside the agreed scope end the session immediately with no refund, and may end your account.

7. SocialMatch

SocialMatch is off unless you turn it on, and you can turn it off at any time.

When on, other guests at the same venue may be introduced to you on the basis of shared interests. You control the persona used and what is shared. Contact details are never shared automatically.

You agree not to use SocialMatch to harass, solicit, advertise, or make anyone uncomfortable, and not to share what you learn about another guest outside the Service. We may withdraw access for any of these, without notice.

Minors require verified guardian approval, and matching is age-bracketed.

8. Tokens, gifts and discounts

BTLR may issue tokens granting access to features, discounts or complimentary butler time, whether from us, a venue, a butler or another member.

Tokens:

• have no cash value, cannot be exchanged for money, and are not transferable except through the gifting features we provide;
• expire, and are subject to caps and eligibility rules shown at the time;
• can be withdrawn or voided if obtained by error, abuse or misrepresentation.

Nothing here creates an entitlement to a token, or to any particular number.

9. Acceptable use

Do not:

• break the law, or use BTLR to harm, harass, defraud or discriminate;
• impersonate anyone, or misrepresent your association with a venue or business;
• interfere with the Service — probing, scraping, reverse engineering, defeating rate limits or access controls, or attempting to reach another account’s data;
• tamper with, move, spoof or interfere with BTLR beacons;
• submit content you have no right to submit, or anyone else’s personal data without a proper basis;
• resell or commercially exploit the Service without our written agreement.

10. Your content

You keep ownership of what you put into BTLR. You grant us a licence to host, process and display it as needed to run the Service for you — including generating AI summaries and sharing what you have chosen to share.

You are responsible for having the right to submit what you submit.

11. Availability

We aim to keep BTLR available but do not guarantee uninterrupted service. Maintenance, outages, third-party failures and connectivity problems happen. Beacon detection additionally depends on your device, its permissions, Bluetooth being enabled, and local conditions.

12. Suspension and termination

You may close your account at any time in the app. Closure deletes or anonymises your personal data except records we must keep by law.

We may suspend or end your access if you breach these Terms, if required by law, or to protect users, and we will tell you why unless we are prevented from doing so.

13. Disclaimers and liability

The Service is provided “as is”. We do not warrant that it will be uninterrupted, error-free, or that preferences and recommendations will be accurate or suitable.

BTLR is a facilitator. Meals, stays, experiences and services are provided by venues and butlers, not by us. We are not responsible for their acts or omissions beyond what the law requires.

Nothing in these Terms excludes liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be excluded. Subject to that, our total liability for any claim is limited to the greater of the amount you paid us in the twelve months before the claim, or £100.

We are not liable for indirect or consequential loss, or for lost profits, data or opportunity.

Consumers: you always keep your statutory rights, and nothing here overrides them.

14. Changes to these Terms

We may update these Terms. Where a change is material we will tell you in the app before it takes effect. Continuing to use BTLR after that means you accept the change; if you do not, close your account.

15. Governing law

These Terms are governed by the laws of England and Wales, and the courts of England and Wales have jurisdiction — except that if you are a consumer in another country, you keep the protection of your local mandatory law and may bring proceedings where you live.

16. Contact

Email: Admin@btlr.vip Web: www.btlr.vip

See also our Privacy Policy.

Effective Date: 25 September 2026 Last Updated: 25 September 2026

BTLR (“we”, “our”, “us”) operates a lifestyle personalisation and guest experience platform. You tell BTLR what you like; BTLR helps venues, butlers and experiences serve you accordingly, and only ever on terms you control.

This policy explains what we collect, why, who sees it, and what you can do about it. It applies to the BTLR mobile app and the services behind it (the “Service”).

1. Who we are

BTLR is the controller of the personal data described here. For anything in this policy, including data-subject requests, contact Admin@btlr.vip.

Where a venue (“Space”) uses your data for its own purposes beyond serving you through BTLR, that venue is a separate controller and its own privacy notice applies.

2. What we collect

2.1 Account and identity

Name, preferred name, salutation, email address, phone number, country of residence and country of birth, date of birth, language preferences, your BTLR tag, and a profile photo if you add one.

Alias profiles. You may create additional personas under one account. An alias has its own name, photo, tag and preferences, and is protected by a PIN. Aliases let you keep contexts separate; they are not anonymity from us, and they inherit your account’s email, country and date of birth.

2.2 Preferences and the preference graph

The things you tell us you like, dislike, need or avoid — food, drink, hospitality, travel, entertainment, home, accessibility needs and so on. You can provide these by typing or speaking to the in-app assistant, by uploading photographs, or by accepting suggestions.

We store these as a structured graph rather than free text, so that a venue can be told “seafood, no shellfish” without being handed your conversation.

2.3 Special category data

Some preferences reveal information that data-protection law treats as sensitive — for example dietary requirements that imply a religion, allergies or health conditions, accessibility needs, or preferences that imply sexual orientation.

We process this only with your explicit, separate consent, which you give and can withdraw in the app at any time. Withdrawing it stops further processing and queues the erasure of the affected data from our systems, including the AI knowledge graph. See §4.

2.4 Location, Bluetooth and presence

With your permission, the app uses Bluetooth beacons and geofences to detect when you arrive at, move around within, and leave a participating venue.

Concretely, this means we collect: the identifiers of BTLR beacons your device detects and their signal strength, your device’s approximate position when a detection occurs, which touchpoint (bar, spa, reception, table area) you are at or near, and the times you arrive and leave.

This is the core of how BTLR works — it is what lets a venue know you have arrived without you announcing yourself. You can refuse or revoke location and Bluetooth permission at any time in iOS Settings. Venue detection stops; the rest of the app continues to work.

We do not track your location when you are not near a participating venue, and we do not build a general movement profile of you.

2.5 Communications

Messages you exchange with the in-app AI assistant, with a butler, with venue staff, and — if you use SocialMatch — with other guests. Also voice input you choose to record, which is transcribed on your device.

Messages are not end-to-end encrypted. We analyse the content of your conversations to extract preferences, because that is the product. They are encrypted in transit and at rest, and access is restricted as described in §5.

2.6 Bookings and payments

Butler bookings, subscriptions, gifts, tips and their history.

Card details are collected and stored by Stripe, our payment processor. We never see or store your full card number. We retain the transaction record, amount, currency, and Stripe’s reference.

2.7 Device and technical data

Device type, operating system version, app version, a device identifier used to bind your session, push-notification tokens, IP address, and diagnostic logs (access times, errors, feature usage).

3. Why we use it, and our legal basis

Where we rely on consent, you can withdraw it at any time without affecting processing already carried out.

4. Automated processing and AI

BTLR uses artificial intelligence to read what you tell it and turn it into structured preferences, to summarise your preferences for a venue or butler, and to suggest experiences.

• Your content is processed by AI models operated by us and by third-party model providers acting as our processors under contract.
• We do not make decisions with legal or similarly significant effects about you by automated means alone. Nothing in BTLR decides your credit, your employment, or your access to a service without a human involved.
• Summaries shared with venues use a pseudonymous identifier, not your name. Your real name is revealed only where you are dealing with that venue or butler directly.

You can ask us for a human review of any automated summary that you think misrepresents you, and you can edit or delete any individual preference.

5. Who we share it with, and what they see

Venues (Spaces) you engage with. When you are at, or booked into, a participating venue, it may see the preferences relevant to serving you and the fact of your presence. It sees a pseudonymous identifier and the preferences you have shared — not your whole graph. You choose what is shared, per venue, and can change it.

Butlers. A butler you have booked can see the preferences relevant to your session and can exchange messages with you. A butler’s access is limited to the booking: before the session starts they can message you and nothing more; the wider view of your engagements opens only once the session begins, and closes when it ends.

Other guests, via SocialMatch only. SocialMatch is off unless you turn it on. When on, other guests at the same venue may be shown that you share an interest, and may be introduced to you. They see the persona you are using and what you have agreed to share — never your contact details.

Service providers (processors). Cloud hosting and databases, AI model providers, Stripe for payments, push-notification delivery, email delivery, error monitoring. They act on our instructions under contract.

Others. Where the law requires it, to protect rights and safety, or as part of a merger or acquisition (we will tell you if that happens).

We do not sell your personal data, and we do not share it for third-party advertising.

6. Children and young people

BTLR is not intended for children under 13, and we do not knowingly collect their data.

Users under the age of majority in their jurisdiction are treated as minors in the Service. A minor cannot enable SocialMatch without the verified approval of an adult guardian, given through the app. Certain features are restricted for minors regardless of consent.

If you believe a child has given us personal data, contact Admin@btlr.vip and we will delete it.

7. How long we keep it

When you close your account we delete or irreversibly anonymise your personal data, except where we must keep records by law — financial records in particular.

8. Your rights

Depending on where you live, you have the right to: access your data; correct it; delete it; restrict or object to processing; withdraw consent; receive your data in a portable format; and complain to your data-protection authority (in the UK, the ICO; in the EU, your national authority).

Most of these you can exercise directly in the app — view and edit preferences, control per-venue sharing, withdraw special-category consent, delete an alias, or close your account. For anything else, contact Admin@btlr.vip. We respond within one month.

9. Where your data is held

BTLR operates regionally. Your data is held in the region associated with your country of residence wherever we can do so.

Some processing necessarily crosses borders — for example when you travel and engage a venue in another region, or where a processor operates globally. Where that happens we rely on appropriate safeguards, such as UK/EU standard contractual clauses, and we minimise what crosses by sharing pseudonymised summaries rather than raw data wherever possible.

10. Security

Encryption in transit and at rest; row-level access controls in the database so one account cannot read another’s; restricted and audited staff access; device-bound sessions; and support for passkeys instead of passwords.

No system is perfectly secure. If a breach affects your rights we will notify you and the relevant authority as the law requires.

11. Changes to this policy

We will update this policy as the Service changes. Where a change is material we will tell you in the app before it takes effect. The “Last Updated” date above always reflects the current version.

12. Contact

Email: Admin@btlr.vip Web: www.btlr.vip

If you are in the UK or EU and are unhappy with our response, you may complain to your data-protection authority.